WHAT IS MOBILE MARKETING?
Mobile marketing is the system of advertising to the masses through their portable devices or mobile phones. This form of advertising and marketing is applicable to online or internet marketing, nowadays with the advent of more usage of mobile phones and tabs- more people are starting to invest more time on portable devices and less time on their computers, so it’s very apparent that the concentration of advertising and marketing platforms have shifted from computers and the net to mobiles and portable devices.
Mentioned below are various tools and ways of Mobile marketing
Mobile phone marketing-
SMS (Short message services) on mobile phones are used to optimum effect for mobile marketing. Text messages regarding new offers or new business prospects might be sent to potential customers who are interested in the message and act in step with their interest. Messages sent in bulk cost less and the target of reaching out to the people is accomplished without making much investments. SMS method is the most well-known way of mobile marketing. This is virtually simple by sending quick messages to people telephones or mobile devices and in a ton of routes is like promoting messages. The greatest element here is that you are endowed to have the ability to ship your message to target customers who may also read the message at their comfort.
Mobile media marketing-
Similar to SMS, there is an MMS (Multimedia message service) as well on our mobile phones. MMS service offers a business the freedom to deliver a more dynamic and powerful message. In an MMS, sounds, snapshots, videos, ads and so on can be forwarded to potential clients who could respond if they’re in need of the business propositions.
Online mobile marketing-
There are websites that are specifically designed for mobiles. Portable devices do not have the same net speed as laptop routers and servers. Mobile websites are very easy to access because of the size of the net page i.e. In Mb’s (megabytes). The costs of marketing on such web pages are very cheap and also are a tool to get many clients.
This is one of the most several methods to advertise and market to the masses through the mobile marketing medium by setting classified ads on web browsers and SERPs. With the advent of a huge number of individuals having access to the net pages using their mobile device currently, the mobile marketing platform is wider than ever. Sooner or later, however inevitably mobile devices will surpass the computer as the mainstream or widespread way to browse the internet and get access to it.
Mobile app marketing-
With the introduction of tabs, androids, iPhones, and smartphones, using app’s (programs) on mobile and portable devices have expanded. This is a complicated system but a really effective method of mobile marketing. In this type of marketing, the business develops apps that are utilized by mobile users. If the app is liked by the mobile owner then the business call is considered and maybe a client is attracted.