Pay Per Call Marketing is Lead Generation

One of the best methods to increase your volume of leads, much more qualified leads, is to work with a dealer that offers pay per call services for a lead generation. This is when a seller will promote your leads; however, rather than simply handing over the information to you so you can follow up with the prospective consumer, the lead is given to you on the phone, where you can actually talk with a lead that is on the telephone, who is interested in what you have to offer.

In most cases, the lead that you will communicate with may moves further into the real sales cycle when you invest in pay per call leads. The person on the phone will want to actually communicate with a real person, instead of having to fill out a form on the web in order to receive a white paper or another item. This is absolutely depending on the products or services that are being offered to get the lead to talk with you. As a note, it is essential that you understand the way in which the seller is promoting the lead so that you can make sure that the messaging is absolutely congruent with your organization and it meets your guidelines.

The most common ways in which leads can be transferred is through:

Click to call; which takes place when a user clicks on a link, likely through their phone, and also directly connects to a sales agent. Usually, click to call is used for promoting types like mobile search and display, but it can be utilized for several other promotions as well.

Call Transfer is when the seller will work to generate the interest, the lead contacts them or interacts with their IVR, and then they transfer the result in the advertiser, in real time. Sometimes the seller stays present on the phone until the actual hand-off is complete. This type of transfer could be generated through the call center, in-call adverts, or other online marketing services.

With these two options for lead transferring, there also are several methods that a dealer will charge you for the lead this is generated.

Flat Rate

This is a flat rate for every lead that is transferred to you, but normally a much cheaper option. You may receive a mix of each qualified and unqualified leads. However, you can control this by way of negotiating your contract and by setting call filters to make sure that leads are pre-qualified. You will only pay out your call criteria and duration.


In some instances, you’ll be able of pay out only for the sales you made. You will be able to negotiate a percentage of the sale or a flat fee rate for each sale or transaction. A rev share is useful to the advertisers, but publishers can be much more likely to promote campaigns that payout primarily based on the duration.


In some cases, you’ll be able to promote a combination of each payout types. You could pay out a flat rate, plus a bonus for longer calls or a rev share based on sales.

With this information, you can make decisions regarding your pay per call marketing and whether or not it is good for you organization.